The site was headquarterd in Milton, Massachusetts, identifiable with a cardboard sign with the site's name written in ballpoint pen. History Launch and growth (2003–2016) īarstool began in 2003 as a weekly print publication distributed for free at transit stops in the Boston metropolitan area that offered gambling advertisements and fantasy sports projections, but later expanded to encompass other topics. It is owned by David Portnoy, who founded the company in 2003 in Milton, Massachusetts. Barstool Sports is an American blog website and digital media company headquartered in New York City that publishes sports journalism and pop culture-related content.